The National Nutrition Council’s radio drama series Katumbas ay Biyaya was once again nominated for Best Public Service Program radio category at the 36th Catholic Mass Media Awards (CMMA) on 29 October 2014 held at the GSIS Theater, Pasay City. Katumbas ay Biyaya was one of the six finalists chosen among 20 entries for the award category.
Now in its 9th season, Katumbas ay Biyaya is aired over DZRH 666 kHz AM every Saturday between 10:00 and 11:00 am. It is a 30-minute radio program featuring the dramatization of various nutrition and related concerns and then later discussed by a nutritionist-dietitian from the NNC. This is part of the NNC’s media campaign under the Promote Good Nutrition Program that aims to educate Filipinos to adopt positive nutrition behaviors. Past episodes are also aired nationwide in NNC’s 25 Nutriskwela community radio stations and in local radio stations by the NNC regional offices.
This is the fourth year in a row for Katumbas ay Biyaya to be a CMMA finalist. The radio program was one of the finalists in the 33rd and 34th CMMA for Best Public Service Program (radio category) while it bagged the 35th CMMA award in 2013 for the same category.
The Catholic Mass Media Awards organized by the CMMA Foundation, one of the most prestigious award-giving bodies, is an offering of the Archdiocese of Manila to media practitioners who embody what is good and true for God and humanity.#