DA-1 taps power of social media to promote brown rice

SAN FERNANDO CITY, September 1 (PIA) – Knowing its rapid dissemination and amplification of information, along with its continuing advocacy for Filipinos to be riceponsible, the Department of Agriculture in the Ilocos launched a social media campaign promoting brown rice through hashtag #BROWN4good challenge.

β€œIn the region, we attained a rice self-sufficiency level of 178 percent last year but nationwide we are only at a 97 percent level, this along with the problems of undernourishment, low income of farmers and hunger are hoped to be addressed with the consumption of brown rice,” Gloria Parong, Riceponsible Focal Person of DA-1, said during the regional launch on Tuesday.

She added, β€œWe hope to gather the most number of people to support the nationwide campaign by engaging them into a social media campaign that seeks to promote brown rice as good food.”

In order for someone to join the #Brown4good challenge, he or she must take a photo of himself or herself or with a group eating brown rice and post it on popular social media sites Facebook, Twitter or Instagram. The post must also include the hashtags #BROWN4good and #region1.

Lastly, he or she is encouraged to tag social media friends to take the same challenge.

β€œIn the region, DA targets to gather 50,000 hashtags from August 28 to October 22, 2016 which will translate to 5,000 kilograms of brown rice which will be donated eventually to chosen local charity and feed undernourished children,” Parong said.

The #BROWN4good challenge will promote the consumption of brown rice, the whole grain form of rice since only the outermost layer called husk is removed while the intact barn gives its distinct brown or tan color, nutty taste and chewy texture.

The bran also gives its higher content of protein, fiber, vitamins, minerals and anti-oxidants than milled rice. (JNDP/JDS/PIA-1, La Union)