DSWD invites public to shop at bazaar of Pantawid Pamilya beneficiaries

Quality and affordable products made by the beneficiaries of Pantawid Pamilyang Pilipino Program of the Department of Social Welfare and Development (DSWD) will be on sale on November 30 from 12:00 noon to 10:00 pm at the Araneta Center, Cubao, Quezon City.

The public is invited to visit and shop at the Christmas bazaar dubbed as “Paskujuan Festival and Bazaar: Salu-Salo sa Pagbabago!”.

The bazaar is initiated by the DSWD through its Sustainable Livelihood Program (SLP) as a venue to market the products produced by Pantawid Pamilya beneficiaries.

A program will also be held at the shopping venue at 5:30 pm with DSWD Secretary Corazon Juliano-Soliman, development partners of DSWD, and popular celebrities like Jairus Aquino and Karla Estrada.

Pantawid Pamilya beneficiaries will also show their talents.

Aside from the bazaar in Araneta, stalls will also be opened on the same day in various popular venues in all the regions of the country
There will also be livelihood demonstrations at all venues which are open to the public like pastillas, beads/bags/accessories, and parol-making, as well as bayong weaving.

“These are still part of the livelihood initiatives under the SLP which empowers poor families by equipping them with skills and providing them capital assistance to start their own entrepreneurial activities towards self-sufficiency,” said Sec. Soliman.

“We are inviting the public to join us in helping the beneficiaries succeed in their lives. Please come and do your shopping at the bazaar,” Sec. Soliman said.

The Secretary added that buying even just an item or two will greatly add to the income of the beneficiaries, as well as provide them hope.

SLP is a community-based capacity building program that seeks to improve the socio-economic status of program participants or the beneficiaries.

It is implemented through the Community-Driven Enterprise Development (CDED) approach, which engages program participants or beneficiaries to actively contribute to production and labor markets by making use of available resources and accessible markets.

The program aims to enable the beneficiaries to manage sustainable micro-enterprises or link them to locally available jobs that will enhance their access to basic social services and improve their standard of living.#