Ilocano products showcased in summer trade fair

LAOAG CITY – Unique and best-selling Ilocano goods and products were showcased in a five-day trade fair held at the provincial capitol grounds here on April 26-30.

Spearheaded by the Partuat ti Kailokuan, an organization of micro, small and medium entrepreneurs in the province, in partnership with Department of Trade and Industry, Laoag City government and the provincial government of Ilocos Norte, the this year’s 6th Summer Trade Fair and Garden Show was opened by Governor Imee Marcos, Senators Ferdinand “Bongbong” Marcos, Jr. and Alan Peter Cayetano, Director Jason Lao of Bureau of Exports Trade Promotions, and DTI-Region 1 Director Florante Leal.

Among the products sold during the fair were the trademark products of the different municipalities of the province that included the famous “longganisa” (meaty sausage) and “empanada” (deep-fried, orange-colored stuffed bread) from Batac City, Ilocano chicharon or “bagnet” from San Nicolas, “bugnay” (wild berries) wine from Adams, “chichacorn” (deep-fried dried corn kernels) from Paoay, seaweed foodstuff from Burgos, rice coffee from Banna, shell crafts from Pagudpud and “inabel” (hand-woven fabric) from the indigenous loom weavers of Sarrat.

Other products featured were furniture and home furnishings, gift items and ornamental plants, the dragon fruit tea energy drink, and photo frames and functional boxes made of “inabel”.

Thirty seven exhibitors joined this year’s trade fair including those who are from other provinces like Abra, Benguet, Ilocos Sur and La Union.

In line with the One Town, One Product (OTOP) priority movement of the Department of Trade and Industry (DTI), the trade fair was aimed to promote entrepreneurship, and create jobs for the local residents.

OTOP is a promotional program that supports small-scaled entrepreneurs and LGUs to develop their products and at the same time aid them on marketing.

“I hope that we can still develop these Ilocano products so that they can gain a wider export market, “Gov. Marcos said even as she encouraged the people to “support their own local products before anything else”. (With report from Grazielle Mae A. Sales, PGIN-CMO)