Racky D. Doctor, President of the Nutridense Food Manufacturing Corporation (NFMC) has called on partners from the media, line agencies and other stakeholders to strengthen iron rice fortification (IFR) campaign in Ilocos.
During the Nutrition Communication Network Meeting and Media Forum held recently at La Union Technology and Livelihood Development Center, Doctor noted the need for shared action in order to successfully undertake the said advocacy.
“Through this forum, I encouraged everyone as frontliners in working for the development of the health of the people against the worsening problems of malnutrition and anemia in the country,” he said.
Citing his experience as an adoptor of the IFR Technology thru the DOST-Small Enterprise Technology Upgrading Program, Doctor said that I-Rice is needed in the community as Iron Deficiency Anemia (IDA) has been a serious public health concern regionwide and fortifying rice which is the staple food of Filipinos with the micronutrient iron is a good way to control anemia.
“In La Union, the IFR can be made available to the public because there are several rice millers here. Moreover, we can carry our equipment for the process of fortifying iron rice kernel,” Doctor stressed.
“I am optimistic that the provincial government of La Union will pass the iRice Ordinance of 2016 later on for the mass production, distribution and use of IFR. Thus, the success of my company relies on the public who will buy, eat and share IFR,” he ended. (Monette H. Herrera/DOST 1)