LAOAG CITY – Now on its second year, the provincial government of Ilocos Norte’s (PGIN) tourism campaign Paoay Kumakaway! expands its reach and teams up with Petron in its motorist assistance program known as Lakbay Alalay.
Displayed in key Petron stations along North Luzon Express Way (NLEX) southbound lane in Balagtas, Bulacan, northbound lane in Marilao, Bulacan and Lakeshore, South Luzon Express Way (SLEX) southbound lane San Pedro, Laguna, and EDSA Cubao Area are 1.5m x 5m road safety banners and streamers.
The campaign, which runs for the whole month of May, aims to communicate the importance of motorists’ safety awareness while featuring iconic destinations and activities in Ilocos Norte.
“While the province is handling numerous tourism-related accounts, still the tourist surge is mainly due to free independent travelers who came in individually or in peers or families vacationing with a self-booked itinerary,” said Xavier Ruiz of the Provincial Tourism Office (PTO).
Ilocos Norte has been a preferred tourist destination for its accessibility, rich cultural and historical heritage and diverse activities such as water and sand sports, nature-based adventures, and now with new attractions such as beach parties and special events.
With complementing streamers also being made visible in various parts of Ilocos Norte, this partnership between the province and Petron showcases the tourism campaign in a joint endeavor designed to make travelers more safety-conscious to ensure worry-free travel and at the same time promote the tourist spots in Ilocos Norte.
This innovative motorist assistance program is expected to inspire more exciting campaigns and to make travelling convenient and stress-free for motorists coming to visit the popular tourist destinations in the province that include the Kapurpurawan Rock Formation in Burgos, the Malacañang of the North in Paoay and the newly-refurbished Ferdinand E. Marcos Presidential Center in Batac City. (Nicole Rudio, CMO-PGIN)